News and PR

Leader in user virtualization achieves 60% increase in global revenue

New York, NY - August 26, 2010 - AppSense, the leading provider of user virtualization solutions, today announced it has achieved record revenue for the fiscal year 2010 which closed June 30, 2010. The company experienced a 60 percent growth in global revenue and more than doubled its US revenue over the previous financial year. AppSense attributes its momentum to the growing need for user virtualization technology on both physical and virtual desktops.

With new offices in New York City and San Jose, California, the company also increased its workforce by 34 percent globally, going from 168 to 225 employees. Over the next year AppSense plans to enlarge its employee base by 40 percent, growing to approximately 315 employees by the end of the fiscal year 2011. Many of the new employees have been recruited as consultants and trainers in the new AppSense professional services division.  This division provides training and accreditation services to AppSense’s business partners, as well as supporting partners and customers through a global team of consultants.

"The growth we have experienced over the past year has been phenomenal and we show no signs of slowing down," said Darron Antill, COO of AppSense. "The number of new customers making the clear business decision to use AppSense, and existing customers expanding their use of our solutions, is solid proof that user virtualization is an essential technology for any mid- to large-sized desktop deployment, whether it be physical, virtual or in the cloud.  User virtualization is fast becoming an independent category in the desktop space and we look forward to further solidifying our place as the leader in the user virtualization market in the years to come."    

AppSense also experienced a record year with its channel partners, helping them provide integrated solutions to their customers with a 120 percent increase in the number of partners completing their education program.

"AppSense is dedicated to the channel and continues to develop its channel program so that it delivers its partners with the skills necessary to be successful," said Pete Rawlinson, head of marketing at AppSense. "We hope to increase the number of senior consultants in the channel by a further 200 percent in the next year, and will continue to provide our existing and future partners with comprehensive education, support and training for our innovative user virtualization technology."

Additionally, AppSense was named the Citrix Ready Solution Partner of the Year, received a five-star rating by Everything Channel in the 2010 Partner Program Guide and joined the Microsoft System Center Alliance. Over the past year, AppSense has been recognized with a number of industry awards including Best Desktop Virtualization Solution in the Best of VMworld awards, Desktop Software Product of the Year at the Techworld Awards, and the Silver award in the Desktop Virtualization category for the SearchServerVirtualization.com 2009 Product of the Year Awards.

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Citrix Top Partner Award Recognizes AppSense's Commitment to Enabling Customers To Manage The User Experience Across Citrix Technologies

SAN FRANCISCO (Citrix Synergy 2010, booth 304) – May 12, 2010 – AppSense (www.appsense.com), the leading provider of user virtualization solutions, today announced it has received the Citrix Ready® Solution Partner of the Year award, which recognizes the company that best excels in delivering solutions complementary to Citrix Systems, Inc. technology, and drives the adoption of Citrix solutions. Citrix honored AppSense with the award during Citrix Synergy San Francisco 2010, the premier industry event where virtualization, networking and cloud computing meet.

"AppSense exemplifies how partnering with Citrix enables both of our companies to deliver desktop management solutions that benefit customers worldwide and increase market leverage," said Al Monserrat, senior vice president, sales and services, Citrix Systems. "AppSense has a long standing relationship with Citrix, and together we enable our joint customers to obtain the highest quality user experience available today.  We congratulate AppSense on the award and look forward to a continued successful partnership with Citrix."

AppSense was chosen for this award based on five selection criteria: impact on Citrix business; commitment to its relationship with Citrix; customer satisfaction, channel and field commitment; and, marketing commitment. Citrix Ready showcases select trusted solutions designed to meet various customer needs. Through the online catalog and Citrix Ready branding program, customers can easily find and build a trusted infrastructure. Citrix Ready not only demonstrates current mutual \product compatibility, but through our continued industry relationships also ensures future interoperability.

AppSense user virtualization solutions enable organizations to adopt combinations of technologies for desktop and application delivery while ensuring a seamless, predictable and consistent experience for the user.  Whether using Citrix XenDesktop, Citrix XenApp, Microsoft App-V or physical PCs, AppSense technology manages the user aspect of the desktop, ensuring maximum user adoption and satisfaction.   AppSense technology is also used in conjunction with many third party systems integrators, including CSC, HP, Dell, Fujitsu Siemens and IBM.

"AppSense and Citrix have a strong ten year relationship and a track record in creating value for our 4000+ joint customers globally." said Darron Antill, COO at AppSense. "Our user virtualization technology is fast becoming a vital component in desktop deployments around the world, and the joint Citrix / AppSense solution provides a compelling combination that simplifies and accelerates virtual desktop adoption.  We are extremely honored to be named the winner of this award and to be showcased within the Citrix global alliance and channel ecosystems."

AppSense will be showcasing their user virtualization technology at Synergy 2010 this week at booth #304.

Supporting Resources
For the latest news and information, follow AppSense on the Web at:

• Company Blog
• Twitter
• YouTube
• Supporting Documents

About the Citrix Ready Program
The Citrix Ready program identifies verified solutions that are trusted to enhance virtualization, networking and cloud computing solutions from Citrix, including Citrix® XenDesktop™, XenApp™, XenServer™, NetScaler® and GoToMeeting®. The Citrix Ready designation is awarded to third party products that have successfully met verification criteria set by Citrix, and gives customers an added confidence in the compatibility of the joint solution offering. The Citrix Ready program leverages industry-leading alliances across the Citrix partner eco-system to meet a wide variety customer needs, and currently incorporates over 2,800 partners who have demonstrated more than 12,000 product verifications. It also includes the Citrix Ready Community Verified program which allows customers to see thousands of products that have been verified by other customers to work in their production environments. The Citrix Ready program received the Alliance Excellence Award from the Association of Strategic Alliance Professionals (ASAP) for creating a strong community of alliances through implementation of new, innovative best practices.  More information about the Citrix Ready program can be found at www.citrix.com/citrixready.  Reach Citrix ready using social media via the Citrix Ready blog site and Twitter.

About AppSense
AppSense, the leading provider of user virtualization solutions for enterprises, makes physical and virtual desktop deployment possible by ensuring a seamless user experience across all delivery platforms. AppSense accelerates multi-platform desktop deployments by eliminating costly user management tools, enabling single-image application delivery, and ensuring users have the same experience from any desktop.  AppSense technology is used around the world by companies such as JPMorgan Chase, Lowes, United Airlines, Wachovia and ESPN. AppSense has offices in New York and Palo Alto in the US, London and Manchester in the UK, and additional offices in Munich, Melbourne and Amsterdam.

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Leading provider of user virtualization solutions to showcase dynamic personalization of Citrix and Microsoft virtual desktops, physical PCs and iPads via the cloud

New York, NY – May 7, 2010 – AppSense (www.appsense.com), the leading provider of user virtualization solutions, today announced that it will showcase how its user virtualization technology easily integrates with Citrix XenDesktop® and Microsoft System Center® technologies in both cloud computing and iPad environments at Citrix Synergy 2010, taking place May 12-14, 2010 at Moscone West Convention Center in San Francisco. In addition, Martin Ingram, the company’s vice president of strategy, will be presenting "The Virtualized User Infrastructure" in the Geek Speakeasy Area located in the Solutions Expo Hall on Tuesday, May 11 at 9 p.m.

At the show, AppSense will demonstrate dynamic personalization of desktops and applications delivered using Citrix XenDesktop and Microsoft App-V to physical PCs, thin clients and iPads at their booth #304. The 'Personality Cloud' demo will use Citrix XenDesktop to provide a virtual desktop accessed via a thin client device. This desktop includes applications provided using both Citrix XenApp and Microsoft App-V technologies. AppSense user virtualization technology will dynamically configure and personalize the desktop, including the App-V and XenApp provisioned applications, all from a cloud-based service using their Virtualized User Infrastructure technology.

AppSense will also demonstrate how AppSense user virtualization technology enables the persistence of a user's personality from a locally installed desktop PC to an iPad running XenDesktop via Citrix Receiver.

"We are beginning to use iPads and are rolling out AppSense's user virtualization technology with them," said Nick Volosin, ISS director of technical services at Kaweah Delta Health Care District. "AppSense was easy to deploy on the iPads and AppSense technology is helping us effectively manage the user environment and dramatically save on IT management costs."

"The technology and user requirements for desktops are rapidly evolving - cloud computing and iPads are just recent examples of new ways enterprises are delivering desktops to meet user need," said Peter Rawlinson, vice president of marketing at AppSense. "Our user virtualization technology can be used in any desktop environment regardless of delivery method in order to provide users with a consistent and personalized user environment whether they are using local PC, off-line laptops, the cloud or even an iPad."

Synergy 2010 is focused on exploring the convergence between virtualization, networking and cloud computing and how these technologies can solve real business problems. For more information about the conference, visit www.citrixsynergy.com.

About AppSense’s User Virtualization Technology
AppSense user virtualization technology delivers personalized corporate desktops without the need for cumbersome profiles or scripts across all delivery platforms - including physical, virtual, streamed, published and off-line. User virtualization ensures users always receive a consistent, predictable and personalized working experience. Full desktops can now be configured and business rules applied on-demand, enabling compliant, personalized desktops to be quickly delivered to thousands of users. AppSense technology is used in conjunction with many third party systems integrators, including CSC, HP, Dell, Fujitsu Siemens and IBM.

Supporting Resources
For the latest news and information, follow AppSense on the Web at:

• Company Blog
• Twitter
• YouTube
• Supporting Documents

About AppSense
AppSense, the leading provider of user virtualization solutions for enterprises, makes physical and virtual desktop deployment possible by ensuring a seamless user experience across all delivery platforms. AppSense accelerates multi-platform desktop deployments by eliminating costly user management tools, enabling single-image application delivery, and ensuring users have the same experience from any desktop. AppSense technology is used around the world by companies such as JPMorgan Chase, Lowes, United Airlines, Wachovia and ESPN. AppSense has offices in New York and Palo Alto in the US, London and Manchester in the UK, and additional offices in Munich, Melbourne and Amsterdam.

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Former Citrix executive joins leading provider of user virtualization solutions to accelerate company growth and help seize market opportunities in desktop virtualization

New York, NY – May 05, 2010 – AppSense (www.appsense.com), the leading provider of user virtualization solutions, today announced David Roussain as vice president of business development. Roussain joins the company with more than 25 years of experience in marketing and business development. Most recently as group vice president at Citrix Systems, Roussain oversaw marketing for Citrix’s application and server virtualization products, including XenApp, Citrix’s $1B flagship product line, and later XenServer. In addition, David was instrumental in expanding Citrix’s relationship with Microsoft across both presentation virtualization and desktop virtualization technologies and solutions.

At AppSense, Roussain will be focused on enhancing AppSense’s strategic partnerships worldwide and developing new partnerships with key desktop platform providers.

"David’s proven track record in developing virtualization initiatives and go-to-market programs with strategic partners such as Citrix and Microsoft will help accelerate AppSense’s growth," said Darron Antill, COO at AppSense. "As the desktop virtualization market unfolds, companies are demanding solutions that span across multiple desktop and application delivery systems simultaneously. That’s AppSense’s core strength - one user virtualization system for all your desktops, no matter where they originate: local, virtual or cloud."

With more than 25 years of experience, David has held senior management positions at both large and small companies including Hewlett Packard, Federal Express, and two start-ups.

"I am extremely excited to join AppSense," said Roussain. "User virtualization is the smart way to deliver powerful, personalized corporate desktops locally, virtually, or from the cloud. AppSense enables companies to accelerate virtual desktop deployments, Windows 7 migrations, and desktop refreshes. I look forward to working with our strategic partners and introducing user virtualization as an essential and strategic solution to every desktop environment."

About AppSense’s User Virtualization Technology
AppSense user virtualization technology delivers personalized corporate desktops without the need for cumbersome profiles or scripts across all delivery platforms - including physical, virtual, streamed, published and off-line. User virtualization ensures users always receive a consistent, predictable and personalized working experience. Full desktops can now be configured and business rules applied on-demand, enabling compliant, personalized desktops to be quickly delivered to thousands of users. AppSense technology is used in conjunction with many third party systems integrators, including CSC, HP, Dell, Fujitsu Siemens and IBM.

Supporting Resources
For the latest news and information, follow AppSense on the Web at:

• Company Blog
• Twitter
• YouTube
• Supporting Documents

About AppSense
AppSense, the leading provider of user virtualization solutions for enterprises, makes physical and virtual desktop deployment possible by ensuring a seamless user experience across all delivery platforms. AppSense accelerates multi-platform desktop deployments by eliminating costly user management tools, enabling single-image application delivery, and ensuring users have the same experience from any desktop. AppSense technology is used around the world by companies such as JPMorgan Chase, Lowes, United Airlines, Wachovia, Wal-Mart, ESPN and CB Richard Ellis. AppSense has offices in New York and Palo Alto in the US, London and Manchester in the UK, and additional offices in Munich, Melbourne and Amsterdam.

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Citrix top partner award recognizes AppSense’s commitment to providing user virtualization solutions to give users a stable and consistent desktop environment

NEW YORK – May 3, 2010 – AppSense, the leading provider of user virtualization solutions, today announced that it was selected as one of the Citrix Ready Solution of the Year award finalists by Citrix Systems, Inc. The award recognizes the Citrix Ready Partner who best excels in delivering solutions complementary to Citrix and drives the adoption of Citrix solutions. The award winners will be announced during Citrix Synergy San Francisco 2010.

"The Citrix and AppSense partnership has enabled customers to obtain the highest quality user and desktop experience today. AppSense is a strong supporter of the Citrix Ready program and has fully leveraged the program to their benefit," said John Fanelli, vice president of solutions and community marketing at Citrix. "Congratulations on your nomination."

AppSense was chosen for this award based on five selection criteria: impact on Citrix business; commitment to its relationship with Citrix; customer satisfaction, channel and field commitment; and, marketing commitment. Citrix Ready showcases select trusted solutions designed to meet various customer needs. Through the online catalog and Citrix Ready branding program, customers can easily find and build a trusted infrastructure. Citrix Ready not only demonstrates current mutual product compatibility, but through our continued industry relationships also ensures future interoperability.

"As a Citrix partner for over 10 years, and the user virtualization solution recommended by Citrix, we're honored to be recognized as a finalist for this award," said Peter Rawlinson, vice president of marketing at AppSense. "We look forward to continuing to develop our relationship with Citrix further and will continue to provide our joint customers with leading virtualization technology that will enable them to achieve the greatest ROI on their desktop virtualization deployments while also increasing end user satisfaction."

About the Citrix Ready Program
The Citrix Ready program identifies verified solutions that are trusted to enhance virtualization, networking and cloud computing solutions from Citrix, including Citrix® XenDesktop™, XenApp™, XenServer™, NetScaler® and GoToMeeting®. The Citrix Ready designation is awarded to third party products that have successfully met verification criteria set by Citrix, and gives customers an added confidence in the compatibility of the joint solution offering. The Citrix Ready program leverages industry-leading alliances across the Citrix partner eco-system to meet a wide variety customer needs, and currently incorporates over 2,800 partners who have demonstrated more than 12,000 product verifications. It also includes the Citrix Ready Community Verified program which allows customers to see thousands of products that have been verified by other customers to work in their production environments. The Citrix Ready program received the Alliance Excellence Award from the Association of Strategic Alliance Professionals (ASAP) for creating a strong community of alliances through implementation of new, innovative best practices. More information about the Citrix Ready program can be found at www.citrix.com/citrixready. Reach Citrix ready using social media via the Citrix Ready blog site and Twitter.

About AppSense
AppSense, the leading provider of user virtualization solutions for enterprises, makes physical and virtual desktop deployment possible by ensuring a seamless user experience across all delivery platforms. AppSense accelerates multi-platform desktop deployments by eliminating costly user management tools, enabling single-image application delivery, and ensuring users have the same experience from any desktop. AppSense technology is used around the world by companies such as JPMorgan Chase, Lowes, United Airlines, Wachovia and ESPN. AppSense has offices in New York and Palo Alto in the US, London and Manchester in the UK, and additional offices in Munich, Melbourne and Amsterdam.

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Leader in user virtualization increases North American presence to keep pace with demand for desktop virtualization solutions

New York, NY – April 20, 2010 – AppSense (www.appsense.com), the leading provider of user virtualization solutions for the enterprise, today announced that Darron Antill has joined the company as chief operating officer. Antill brings more than 20 years of technology sales and management experience to AppSense and will be responsible for developing the expanding network of AppSense global operations, as well as growing the company's North American business. This appointment follows on from the recent relocation of key company executives to the US.

"We are pleased to welcome Darron to the company. His proven track record of success and experience with growing markets will be a great addition and asset to AppSense," said Charles Sharland, CEO at AppSense. "The relocation of several members of our management team illustrates how focused we are on increasing our presence in the US and the incredible market demand we are experiencing. We also look forward to continuing to strengthen our commitment to our North American partners and customers."

Prior to AppSense, Antill was CEO of specialist virtualization integrator Vistorm, where he led the company to record revenues and oversaw the business through its acquisition by EDS and subsequent transition to HP. During his seven years at Vistorm, Antill was responsible for its sales and services business, building strategic vendor relationships and developing strong channel alliances.

"This is an exciting time for AppSense and I look forward to helping continue to increase our momentum by leading the company's presence in the US and ensuring we continue to provide award-winning, innovative technology solutions," said Antill. "My goal as AppSense's chief operating officer is to continue to double the company's growth year over year while ensuring our customers and partners receive the best services and support to assist them in effectively managing their user environment."

Antill joins an expanding AppSense executive team in the US including Peter Rawlinson, vice president of marketing in AppSense's US headquarters in New York City and Martin Ingram, vice president of strategy, and Simon Rust, vice president of technology, in its technology center in Palo Alto, California.

In 2009, AppSense sold 170,000 licenses of its user virtualization software, representing close to 20 percent of all virtual desktops sold globally, and over 60 percent of all componentized virtual desktop seats sold. AppSense products are used in a wide-range of industries and 2009 growth showed specific traction in financial services, healthcare, higher education and the public sector.

About AppSense's User Virtualization Technology

AppSense user virtualization technology enables corporate desktops to be personalized without the need for cumbersome profiles or scripts. From server-based computing environments to virtual and physical desktops, user virtualization ensures users always receive a consistent, predictable and personalized working experience. Full desktops can now be configured and business rules applied on-demand, enabling compliant, personalized desktops to be quickly delivered to thousands of users. AppSense technology is used in conjunction with many third party systems integrators, including CSC, HP, Dell, Fujitsu Siemens and IBM.

Supporting Resources
For the latest news and information, follow AppSense on the Web at:

• Company Blog
• Twitter
• YouTube
• Supporting Documents

About AppSense
AppSense, the leading provider of user virtualization solutions for enterprises, makes physical and virtual desktop deployment possible by ensuring a seamless user experience across all delivery platforms. AppSense accelerates multi-platform desktop deployments by eliminating costly user management tools, enabling single-image application delivery, and ensuring users have the same experience from any desktop. AppSense technology is used around the world by companies such as JPMorgan Chase, Lowes, United Airlines, Wachovia, Wal-Mart, ESPN and CB Richard Ellis. AppSense has offices in New York and Palo Alto in the US, London and Manchester in the UK, and additional offices in Munich, Melbourne and Amsterdam.

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NEW YORK, NY – April 20, 2010 – AppSense (www.appsense.com), the leading provider of user virtualization solutions for the enterprise, today announced it has been selected to become a member of the Microsoft System Center Alliance.  In addition to joining the Microsoft System Center Alliance, AppSense was recently named a Microsoft High Potential Managed Independent Software Vendor (ISV) Partner, highlighting the company's strong collaboration with Microsoft and the value of its user virtualization solutions. Together Microsoft and AppSense solutions empower customers to easily manage all aspects of the user experience, increasing user productivity and dramatically decreasing operational costs.

The Microsoft System Center Alliance aims to create, nurture and grow a strong partner ecosystem around the System Center suite of systems management products. The purpose of the System Center Alliance is to provide an online community to help partners more easily collaborate on the creation of solutions for System Center, as well as deliver a vehicle for providing information about those solutions to customers and sales channels. Based on successful customer deployments, AppSense has demonstrated that its user virtualization solutions deliver high-quality desktop personalization, allowing users to fundamentally change the way the corporate desktop is constructed, delivered and managed and seamlessly leverage the Microsoft System Center Configuration Manager and Microsoft Windows® Terminal Services.

"AppSense solutions have been a strong part of our portfolio," said Larry Letow, president and COO of Convergence Technology Consulting. "Being a part of the Microsoft System Center Alliance is an example of Microsoft seeing the strong value that AppSense provides, and understanding the unique role that user virtualization provides in virtualized and physical environments. Our customers will greatly benefit from using Microsoft and AppSense solutions together to easily manage the user experience."

"With more than a 10-year track record of working together with Microsoft and more than 3,000 joint customers globally, our user virtualization solutions combined with Microsoft products, have proven themselves to allow enterprises to more efficiently manage their desktop environments," said Simon Clephan, VP of Alliances at AppSense. "Our solutions encompass the whole user-centric aspect of the desktop, including personal settings, user-centric corporate policy, as well as user applications and data. With Microsoft's innovative solutions and the introduction of Microsoft Windows 7, AppSense expects to see more organizations changing their desktop infrastructure and we look forward to building a joint, broad awareness of how users can benefit from our solutions."

"We welcome AppSense to the System Center Alliance as they bring new efficiencies to customers interested in simplifying the management of their IT environments," said JD Marymee, director of strategic partner alliances, Management and Services Division, Microsoft. "We look forward to strengthening our collaboration with AppSense as they continue to demonstrate their expertise in providing customer satisfaction with Microsoft products and technology."

About AppSense
AppSense, the leading provider of user virtualization solutions for enterprises, makes physical and virtual desktop deployment possible by ensuring a seamless user experience across all delivery platforms. AppSense accelerates multi-platform desktop deployments by eliminating costly user management tools, enabling single-image application delivery, and ensuring users have the same experience from any desktop.  AppSense technology is used around the world by companies such as JPMorgan Chase, Lowes, United Airlines, Wachovia, Wal-Mart, ESPN and CB Richard Ellis. AppSense has offices in New York and Palo Alto in the US, London and Manchester in the UK, and additional offices in Munich, Melbourne and Amsterdam.

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ChannelSense Recognized as Exceptional by Leading Channel Authority

New York, NY, March 29, 2010 – AppSense, a leading provider of user virtualization solutions for enterprises, today announced it has been recognized by Everything Channel as one of North America’s top information technology (IT) vendors for its ChannelSense program. Additionally, ChannelSense was recognized with a five-star rating representative of an exceptional program.

AppSense partner program was awarded a Five-Star recognition in the small companies category in Everything Channel's 16th annual 2010 Partner Program Guide (PPG), acknowledging its commitment and strength of its programs for reseller partners, which include IT integrators, technology solution providers and consultants.

The AppSense ChannelSense program provides the company's VARs with comprehensive resources for education, marketing and technical support, as well as enhanced marketing and sales tools such as the ChannelSense ROI Analyzer. This accurate ROI tool helps partners determine how much customers can save by using AppSense solutions, and at what point their initial investment pays for itself. Using this tool, customers typically find that AppSense Environment Manager pays for itself within a few months.

AppSense Environment Manager is an infrastructure solution that manages the entire user environment for thousands of users in enterprise organizations. The technology effectively decouples the user from the desktop, enabling desktop and applications to be standardized and delivered using any combination of delivery mechanism (virtual desktop, physical PC, Terminal Services, application streaming, etc.), whilst ensuring a personal, flexible and seamless user experience. Research for the 2010 Everything Channel Partner Program Guide and the Five-Star Partner Program rating was conducted by Everything Channel's research department. Everything Channel analyzed 130 vendor programs rating vendors' responses to in-depth questions about their partner programs in the five elements of sales support, partner profitability, partner ecosystem development/management, partner communication/marketing, and demand generation. To ensure fair comparisons, companies were placed in one of four categories based on company size (Enterprise, Midsize, Small and Emerging). Questions from each section were scored individually and weighted appropriately. The Five-Star Partner Program rating recognizes the elite subset of Partner Program Guide vendors who give solution providers the best partnering elements in their channel programs. The Five-star rating is bestowed on programs whose overall rating is among the elite based on company size.

"We are pleased to deliver to the Channel an exclusive list of the leading vendor channel programs with details about key technologies, program opportunities, and information on the hottest new program offerings," said Kelley Damore, VP, Editorial Director, Everything Channel. "The quality of a technology vendor's partner program determines how profitable its partners will be. For their commitment to their business partners and their efforts to build quality programs, we congratulate those recognized as this year’s Five-Star Partner Program winners for helping to drive greater revenue in the channel."

"AppSense is dedicated to helping our partners be as successful as possible, and this means supplying them with the best, most comprehensive resources in education, marketing and technical support," said Nigel Wilson, head of channel at AppSense. "We are pleased to be recognized with a Five-Star partner rating by Everything Channel, and will continue to focus on providing resources to our partners that enable them to effectively and successfully sell our user virtualization technology to their customers in a way that quickly shows the end-user the value and savings that can be found by effectively managing the desktop environment."

The PPG list and those companies recognized as five-star will appear in the March 29 issue of CRN magazine and online at www.Channelweb.com.

About AppSense
AppSense, the leading provider of user virtualization solutions for enterprises, makes physical and virtual desktop deployment possible by ensuring a seamless user experience across all delivery platforms. AppSense accelerates multi-platform desktop deployments by eliminating costly user management tools, enabling single-image application delivery, and ensuring users have the same experience from any desktop. AppSense technology is used around the world by companies such as JPMorgan Chase, Lowes, United Airlines, Wachovia, Wal-Mart, ESPN and CB Richard Ellis. AppSense has offices in New York and Palo Alto in the US, London and Manchester in the UK, and additional offices in Munich, Melbourne and Amsterdam.

About Everything Channel (www.everythingchannel.com, www.channelweb.com)
Everything Channel, headquartered in Framingham, MA, is a technology marketing and sales solutions company. Through its "Complete Technology Channel Solution," Everything Channel offers the right business tools to accelerate technology sales. From branding and recruiting to marketing and sales, Everything Channel offers technology marketers the unmatched breadth and depth of global brands and market intelligence combined with unparalleled audience loyalty and credibility serving all technology sales channels through an extensive database. Everything Channel provides innovative field sales and marketing solutions to the sellers of technology to achieve measurable and significant results.

About United Business Media Limited
UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetisation of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities -- from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists -- with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organised into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to www.ubm.com.

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AppSense Environment Manager Selected A Winner In Software for Virtualization Category

New York, NY – March 1, 2010 – AppSense, a leading provider of user virtualization solutions for enterprises, today announced that Network Products Guide, the industry's leading information technology research and advisory guide, has named AppSense Environment Manager, a winner of the 2010 Product Innovation Awards in the Software for Virtualization category. This annually venerated award recognizes and honors vendors, large and small, from all over the world with innovative and ground-breaking products that are bringing essential and incremental changes and are setting the bar higher for others in all areas of information technology.

"Innovation is not just about new products alone," said Rake Narang, editor-in-chief at Network Products Guide. "To succeed companies need to see innovation not as a one time errand but as something that has to be continuously evolved and improved upon over and over again. This requires putting greater focus on customer needs and making innovation the center of company's way of developing better solutions. Innovative products such as AppSense Environment Manager are bringing improvements in desktop virtualization, enabling a satisfying user experience and a decrease in management costs."

AppSense Environment Manager is an infrastructure solution that manages the entire user environment for thousands of users in enterprise organizations. The technology effectively decouples the user from the desktop, enabling desktop and applications to be standardized and delivered using any combination of delivery mechanism (virtual desktop, physical PC, Terminal Services, application streaming, etc.), whilst ensuring a personal, flexible and seamless user experience.

"Network Products Guide's recognition of AppSense Environment Manager further validates our user virtualization solutions as best-in-class and ahead of the curve," said Peter Rawlinson, vice president of worldwide marketing at AppSense. "Product innovation is key to our continued commitment to meeting our customer needs and providing them with a management layer for the user experience across their entire desktop estate."

To read more about this product innovation, visit www.networkproductsguide.com/innovations/

About Network Products Guide Awards
As industry’s leading technology research and advisory guide, Network Products Guide from Silicon Valley plays a vital role in keeping decision makers and end-users informed of the choices they can make in all areas of information technology. You will discover a wealth of information and tools in this guide including the best products and services, roadmaps, industry directions, technology advancements and independent product evaluations that facilitate in making the most pertinent technology decisions impacting business and personal goals. The guide follows conscientious research methodologies developed and enhanced by industry experts. To learn more, visit www.networkproductsguide.com.

About AppSense
AppSense, the leading provider of user virtualization solutions for enterprises, makes physical and virtual desktop deployment possible by ensuring a seamless user experience across all delivery platforms. AppSense accelerates multi-platform desktop deployments by eliminating costly user management tools, enabling single-image application delivery, and ensuring users have the same experience from any desktop. AppSense technology is used around the world by companies such as JPMorgan Chase, Lowes, United Airlines, Wachovia, Wal-Mart, ESPN and CB Richard Ellis. AppSense has offices in New York and Palo Alto in the US, London and Manchester in the UK, and additional offices in Munich, Melbourne and Amsterdam.

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Award Recognizes AppSense’s Dedication to the Channel by Providing Innovative Lead Generation and Promotion Programs

NEW YORK - February 22 2010 - AppSense, the leading provider of user virtualization solutions for the enterprise, today announced that Nigel Wilson has been named a 2010 Channel Chief by the Everything Channel’s CRN. Channel Chiefs are leaders in creating effective channel programs for solution providers. They consistently defend, promote and execute effective channel partner programs and strategies.

After joining AppSense seven years ago, Mr. Wilson has led the growth of the channel program to include over 300 partners. In 2009 alone, average deal sizes increased by over 50 percent. In addition, over the past year Mr. Wilson has been responsible for a number of investments AppSense has made to the channel including increasing technical resources to support and assist pre- and post-sales work, increasing MDF availability to the channel to promote and increase their sales, producing best practice guides to help software implementation, and offering demos to potential customers.

"AppSense takes a very personal approach to the channel, first by leading all partners through a recruitment process to make sure that we are right for each other, and second by tailoring programs to each partner ensuring that each of them are successful," said Mr. Wilson. "I am honored to be chosen as a 2010 Channel Chief by Everything Channel and I look forward to expanding our channel further."

For the eighth consecutive year the Channel Chiefs were chosen based by Everything Channel editorial on criteria including policy and program innovations made during the past year, the amount of revenue their company generates through partners, their willingness to speak out publicly on behalf of the channel, and the number of years they have dedicated to channel activities.

"Being named a Channel Chief is one of the most prestigious honors in the IT industry. This year’s Channel Chiefs offers tremendous insight into the who’s who of the Channel," said Kelley Damore, VP, Editorial Director, Everything Channel. "Top channel executives consistently ensure that the Channel’s voice is heard when strategic decisions are being made and continually nurture mutually profitable relationships. We applaud the 2010 Channel Chiefs for their successful partner programs and strategies."

For additional information on the CRN Channel Chief list, visit www.channelweb.com. The Channel Chief list was published in the February 22, 2010 issue.

About AppSense
AppSense, the leading provider of user virtualization solutions for enterprises, makes physical and virtual desktop deployment possible by ensuring a seamless user experience across all delivery platforms. AppSense accelerates multi-platform desktop deployments by eliminating costly user management tools, enabling single-image application delivery, and ensuring users have the same experience from any desktop. AppSense technology is used around the world by companies such as JPMorgan Chase, Lowes, United Airlines, Wachovia, Wal-Mart, ESPN and CB Richard Ellis. AppSense has offices in New York and Palo Alto in the US, London and Manchester in the UK, and additional offices in Munich, Melbourne and Amsterdam.

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New York, NY – February 11, 2010 – AppSense, the leading provider of user virtualization solutions for the enterprise, today announced record US revenue growth in 2009, including a substantial increase in the number of desktop virtualization product licenses sold during the year.

In 2009, AppSense sold 170,000 licenses of its user virtualization software for virtual desktops, representing close to 20 percent of all virtual desktops sold globally, and over 60 percent of all componentized virtual desktop seats sold. This resulted in a 45 percent increase in AppSense US revenue last year. AppSense products are used in a wide-range of industries, and 2009 growth showed specific traction in financial services, healthcare, higher education and public sector.

Within the last year, AppSense has also dramatically increased its presence in the US, opening a headquarters in New York City and technology center in Palo Alto, California. The addition of these new offices has increased the company’s US employee base by 50 percent.

"AppSense is continuing to build on the tremendous success we experienced this past year, and is focused on increasing our resources in the US and globally to invest in the future of the company and technology," said Charles Sharland, CEO at AppSense. "User virtualization is now firmly established as being essential to the adoption of virtual desktops within the enterprise. As the clear leader in this space, our goal is to continue to deliver award-winning technology and support that provides maximum value to our customers and partners around the world."

AppSense user virtualization technology enables corporate desktops to be personalized without the need for cumbersome profiles or scripts. From server-based computing environments through to virtual and physical desktops, user virtualization ensures users always receive a consistent, predictable and personalized working experience. Full desktops can now be configured and business rules applied on-demand, enabling compliant, personalized desktops to be quickly delivered to thousands of users. AppSense technology is used in conjunction with many third party systems integrators, including CSC, HP, Dell, Fujitsu Siemens and IBM.

"We see 2010 as being a transformative year for the desktop," said Martin Ingram, VP Strategy at AppSense. "We are seeing an increasing number of our customers moving towards a component-based desktop. With this comes the need to independently manage the user aspect of the desktop. That is user virtualization."

In addition to record growth, AppSense was also honored with a number of industry awards including Best Desktop Virtualization Solution in the Best of VMworld awards, Desktop Software Product of the Year at the Techworld Awards, and the Silver award in the Desktop Virtualization category for the SearchServerVirtualization.com 2009 Product of the Year Awards.

What Customers are Saying about AppSense
Greg Matuskovic, IT director for EMB America: "In order to achieve user acceptance of the move to VDI, we needed to make sure the virtual environment looked just like a physical desktop - just without the performance issues. The AppSense solution actually performed better than we ever imagined. Crucially, AppSense Environment Manager does what roaming profiles could not achieve. It allows our consultants to work on multiple machines using one profile without impacting stability. We now run AppSense on all our virtual machines."

Andy Fisher, manager of technical services at University of Texas Medical Branch: "The decision to implement AppSense was very easy for us. From a product perspective we felt that the interface was easy to administer, intuitive, and well designed. We were also impressed by the way the AppSense team whole-heartedly backed their product and we were very pleased with the level of pre-sales service AppSense provided. The team responded to our technical issues accurately, assessed our environment thoroughly and provided demonstrations and face-to-face assistance at all times."

About AppSense
AppSense, the leading provider of user virtualization solutions for enterprises, makes physical and virtual desktop deployment possible by ensuring a seamless user experience across all delivery platforms. AppSense accelerates multi-platform desktop deployments by eliminating costly user management tools, enabling single-image application delivery, and ensuring users have the same experience from any desktop. AppSense technology is used around the world by companies such as JPMorgan Chase, Lowes, United Airlines, Wachovia, Wal-Mart, ESPN and CB Richard Ellis. AppSense has offices in New York and Palo Alto in the US, London and Manchester in the UK, and additional offices in Munich, Melbourne and Amsterdam.

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Innovative provider of User Environment Management solutions among wide-range of information technology vendors evaluated based upon Products, People, Performance and Potential

NEW YORK, NY – January 19, 2010 – AppSense, the leading provider of user environment management solutions for the enterprise, today announced that it has been named a 2010 Hot Companies finalist by Network Products Guide. Selected from a global industry analysis of information technology vendors which included established large companies, mid-size and new start-ups around the world, AppSense has advanced to the finalists stage based on the "4Ps" selection criteria—namely Products, People, Performance, and Potential. The coveted 2010 Hot Companies analysis encompasses companies in all areas of information technologies including security, wireless, storage, networking, software and communications.

The "Hot Companies" 2010 evaluation process also assessed candidates for entrepreneurial spirit, seasoned executives with relevant experience, clear understanding of the segment of IT market they are currently active and plan to stay active, products and solutions that are positioned to take advantage of the emerging market opportunities, well developed revenue-growth model and clearly planned expansion strategies.

"AppSense's industry-leading user environment management solutions are used by enterprises all around the world," said Rake Narang, editor-in-chief at Network Products Guide. "Being named as a Hot Companies finalist solidifies their position as a company to watch as they continue to provide award-winning solutions."

The 2010 Hot Companies winners will be announced and honored at the Technosium 2010 Presentations and Dinner at the Palace Hotel in San Francisco on March 18, 2010. AppSense will be amongst the other key industry players at this event. The executives from finalists will be presenting their company's 4Ps criteria to an audience of end-users, leading entrepreneurs, other IT companies, venture capitalists, corporate strategists and industry associations. To see the complete list of finalists please visit www.technosium.com

"We are delighted that our company has reached the 2010 Hot Company finalist stage," said Peter Rawlinson, vice president of worldwide marketing at AppSense. "This further validates our position as a company playing a leadership role in desktop virtualization and the management of user data. We are proud of this accomplishment and look forward to presenting at the 2010 Technosium 2010 Presentations and Dinner."

About Network Products Guide Awards
As industry's leading technology research and advisory publication, Network Products Guide plays a vital role in keeping decision makers and end-users informed of the choices they can make in all areas of information technology. You will discover a wealth of information and tools in this guide including the best products and services, roadmaps, industry directions, technology advancements and independent product evaluations that facilitate in making the most pertinent technology decisions impacting business and personal goals. The guide follows conscientious research methodologies developed and enhanced by industry experts. To learn more, visit www.networkproductsguide.com

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AppSense Environment Manager 8.0 receives Silver in Desktop Virtualization category

New York, NY – January 13, 2010 – AppSense (www.appsense.com), the leading provider of user environment management solutions for the enterprise, today announced that AppSense Environment Manager 8.0 won the Silver award in the Desktop Virtualization category of the SearchServerVirtualization.com 2009 Products of the Year Awards. These awards are conducted annually and are presented and judged by the editors of TechTarget's Data Center and Virtualization Media Group. Products are judged based on ease of integration into existing environments, functionality, innovation, manageability, performance and value. The award recognizes companies that the publication and its judges believe are best positioned to provide great products in 2010 and beyond.

"AppSense Environment Manager addresses some nagging pain points for users. One of the biggest complaints from users about virtual desktops is the lack of personalization,! according to SearchServerVirtualization.com 2009 Products of the Year judges. "AppSense has found a unique answer to this criticism with Environment Manager. By decoupling the user profile from the desktop and putting it on a server, personalization persists even across a pooled desktop environment. No matter which client is used to connect to a desktop – whether it's a desktop, laptop, thin client or smart phone – the personalization carries over to the next login."

AppSense Environment Manager is the only enterprise solution that enables standardized desktop environments to be fully configured and personalized without the need for cumbersome profiles or scripts. From server-based computing environments through to virtual and physical desktops, AppSense Environment Manager ensures users always receive a consistent, predictable and personalized working experience. Full desktops can now be configured and business rules applied on-demand, enabling compliant, personalized virtual desktops to be quickly delivered to thousands of users at lowest possible cost. Additionally, AppSense technology is used in conjunction with many third party systems integrators, including CSC, HP, EDS, Dell and IBM.

"We are pleased that AppSense Environment Manager is recognized by SearchServerVirtualization.com as one of the top desktop virtualization products to watch in 2010," said Peter Rawlinson, vice president of worldwide marketing at AppSense. "Receiving the 2009 Product of the Year award further validates AppSense’s unique approach in managing all aspects of the user on the corporate desktop. As desktop virtualization adoption continues to increase, we are eager to continue providing award winning technology enabling increased user productivity at a low per-user cost."

For more information about the SearchServerVirtualization.com 2009 Products of the Year Awards and to view the complete list of winners, please visit http://searchservervirtualization.techtarget.com/news/article/0,289142,sid94_gci1378449,00.html

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